English As An International Language - 1155 Words

Introduction English is an international language is it required in most countries. As any language, English has four skills to master it: reading, listening, speaking and writing. It depends on the purpose why you will use English. For example, a researcher or a writer needs to master writing; while a traveler needs to know how to speak to interact. For me I learned to speak Standard English independently applying five strategies which can be used by teachers to teach speaking of English. The way I learned to speak Standard English I learned to speak Standard English at early age because I was motivated to learn it to reach my dream of studying abroad. I was fortunate enough to be sent to an international English school in Saudi Arabia†¦show more content†¦They all have one direction to speak English appropriately and as much as possible. These strategies are explained briefly below. Firstly, I started talking to tourists and native speakers of English. My city Riyadh receives different nationalities. I used to have friends who speak English. I talked to them practicing my English. I used to stop them while talking so that I confirm the pronunciation of some words. We used to hang out talking in English when I used to take notes of any transcription of difficult words. Practicing English was the easiest way to learn speaking. I remember one of my neighbor was an oil engineer from Britain. She was helping me speak correct English. She was the main factor of my interest to learn it. Secondly, I made the most use of social media to allow myself to chat with as many people from different countries. We talk and some of them correct my misspeaking. Social media was helpful to master speaking, especially when I listen to different accents of English. Through Facebook, Twitter, Skype, Snapchat, Instgram, etc., I chatted to my friends and I read their chat aloud to myself to compare the way they pronounce it to mine. Social media helped me follow events of the world and speak freely in addition to getting enough feedback about what I speak. Thirdly, I took extra classes of English in evening language centers. These classes depended mostly on creating open discussions among learners. From these discussions, the teacher takes notesShow MoreRelatedEnglish Is An International Language1475 Words   |  6 PagesEnglish is an international language. When you travel to other countries, you can communicate them by using English. Many people are trying to learn English, so the number of students who study English literature or linguistics has been increasing. Learning English literature is a good choice to improve people’s English because literature and linguistics are related to each other. Learning a foreign language is not an easy thing. And it’s not just about learning language; it’s about understandingRead MoreEnglish Is An International Language1255 Words   |  6 PagesEnglish is an international language, and it is one of the foreign languages that many students want to learn. Success in learning English means master not only language skills but also language components. There are four language skill, listening, speaking, reading, and writing. In addition, there are three language components that are equally important to master the language. They are grammar, vocabulary, and pronunciation. Grammar is considered as one of the most important as well as the mostRead MoreEnglish as an International Language5090 Words   |  21 Pages ENGLISH AS AN INTERNATIONAL LANGUAGE Abstract This paper is intended to raise awareness on the aspects which define English as an international language, by examining the characteristics of an international language, the number of users, how it spread to reach global status, what factors may impede its continued spread and what dangers are involved in the development of English as an international language. English’sRead MoreEssay on English Language: The International Language515 Words   |  3 Pages Language is important because its one of the main ways to communicate and interact with other people around us. It keeps us in contact with other people. English language is an example for the importance of a language because it is the international language and has become the most important language to people in many parts of the world. It is most widely used in communicating around the world, Also it is spoken as the first language in many countries. English is playing a major roleRead MoreTeaching English As An International Language754 Words   |  4 PagesThe rapid spread of English has inspired many scholars to look into the probability of shifting from traditional ENL (English as a native language) pedagogy in ELT to EIL (English as an International Language (Jenkins 2009; Kirkpatrik 2007; Sharifian, 2009, Matsuda 2012, McKay, 2012). Taken together, the goal of teaching English today from an EIL perspective is to prepare the learners to use English to become part o f the globalized world, which is linguistically and culturally various, and thus bothRead MoreEnglish Is An International Business Language1399 Words   |  6 Pageslife is proved by the spread of English. Language - the great agent of homogenization, it is the wave on which culture is transmitted. If English becomes the main language of communication, the consequences are obvious: culture of English-speaking countries will be dominant in the world. English is the first universal global language. Although there may be as many people who speak different dialects of Chinese language, as well as English-speaking, nevertheless, English is undoubtedly more distributedRead MoreThe Impact Of English As An International Language2023 Words   |  9 PagesThe Impact of English as an International Language What happens when a language disappears? Why do languages disappear? These questions might not be commonly asked, despite the fact that a language dies every fourteen days (Rymer). Humans were created with the unique ability to use speech for communication; yet, languages are disappearing as time passes . Crucial to cultures, communication, and society, languages define individuals beyond their native tongue. According to Rymer, from National GeographicRead MoreThe International English Language Testing System1782 Words   |  8 PagesThe International English Language Testing System (IELTS) is an international standardised test for non-native English language speakers, which assesses English proficiency. This testing system was created in 1980 by the University of Cambridge ESOL Examinations and the British Council and has been picked up, revised and redeveloped into an international assessment by many countries including Australia. For those who want to enroll in universities or w ork as professionals in an English-speaking countryRead MoreIs The International English Language Testing System Reliable and Fair?1491 Words   |  6 PagesIn the past,large organizations have implemented language assessments aimed to assess learners ability in the use of language in higher education.These high stake tests plays a vital role when decisions made on individual performance and its outcome is considered as a diagnosis of the learners ability.Among these performance, the International English Language Testing System ( IELTS) writing score is considered by most universities a benchmark against learners success in higher education.This hasRead MoreGraduation Speech : An International Student, English Is My Second Language865 Words   |  4 Pagespast, and answer the following: a) Describe that format you have struggled with in the past. One of the format that I have struggled with in the past is essay writing. There are two main reason for that. First of all, as an international student, English is my second language. Therefore, my poor vocabulary, my grammar, my improper sentence structure, all this factors make me struggled on the exam, and make me did bad compare to others. For example, When I faced an exam that need us to write three

John Q The Increasing Price Of Healthcare - 1388 Words

John Q is a movie that discusses a major problem which is the increasing prices of healthcare. It highlights how insurance companies can never tell a client his health defects in order to reduce their expenses, and how they can even turn the client from full-coverage to part-coverage without him knowing. In the movie, this led to heart failure to a child whose parents could not afford the cost of the heart transplant operation. After selling all their possessions, getting donations, and trying every way out, the father resorted to violence and locking up the hospital until his son’s name gets onto the hearts recipients’ list (John Q). Is he a hero? Are people who defy the norm to achieve a great endpoint heroes? Heroes have always been known for their courage, but who said that exploiting people and using their rights as building blocks is courageous? If we live in a world where â€Å"the ends justify the means,† we will be living in a jungle where people go arou nd destroying, lying, cheating, or killing if they have a cause. The ends do not justify the means even though the people who consider themselves â€Å"heroes† can be seen anywhere today: with you at work, among our children in schools, in sports, in businesses, in the field of medicine. Even some prostitutes consider themselves â€Å"heroes†. Today, we know people who lie in their CVs by including a job or position that they never held, or adding a degree that they never acquired. They know they have what it takes to get the job,Show MoreRelatedArgument for a National Health Care System Essay4364 Words   |  18 Pagesof every community in every state and territory determines the overall health status of the nation. It has now become clear that our economy in terms of healthcare insurance is not healthy; the healthcare system in the United States spends 1 cent of every healthcare dollar in the prevention of diseases and 99 cents on the cure. Our healthcare system is the most expensive and yet arguably among the least cost effective in the developed world. Despite the highest per person health care spendingRead MoreThe Development and Expansion of Medtronic, Inc.589 Words   |  2 Pagesand CEO of GE Healthcare Systems and a Senior Vice President of General Electric. He proudly presents three facts: first, in fiscal year 2013, 38% of revenue came from products introduced in the past three years. Secondly, a person’s life is improved by a Medtronic product or therapy every 3 seconds. In fiscal year 2013, Medtronic has helped improve the lives of more than 9 million people from all over the world. And third, Medtronic has had 36 consecutive years of increasing cash dividendsRead MoreMathematical Modeling and Pharmaceutical Pricing: Analyses Used to8639 Words   |  35 PagesAbstract. In the face of significant real healthcare cost inflation, pressured budgets, and ongoing launches of myriad technology of uncertain value, payers have formalized new valuation techniques that represent a barrier to entry for drugs. Cost-effectiveness analysis predominates among these methods, which involves differencing a new technological intervention’s marginal costs and benefits with a comparator’s, and comparing the resulting ratio to a payer’s willingness-to-pay threshold. In thisRead MoreA Probabilistic Location Model for an Emergency Medical Service System1179 Words   |  5 Pageshave access to appropriate healthcare, or since healthcare is provided in a way that is bewildering or inefficient. Consequently, there exists a large gap between the science and the practice of healthcare. This study is dedicated to enlightening healthcare through reducing the delays experienced by patients. One aspect of this objective is to help improving the flow of patients with the purpose of reduce experiencing unnecessary waits as they flow through a healthcare system. Another aspect isRead MoreEssay on The Merger of Two Competing Hospitals: A Case Study3361 Words   |  14 Pagesresults in blending of identities and the creation of a single succeeding firm. (Hicks, 2012, p 491). Mergers in the healthcare sector, particularly horizontal hospital mergers wherein two or more hospitals merge into a single corporation, are increasing both in frequency and importance. (Gaughan, 2002). This paper is an attempt to study the impact of the merger of two competing healthcare organization and will also attempt to propose appropriate clinical and managerial interventions. Background BasedRead MoreEssay on Market research on changi hospital5416 Words   |  22 Pagespatients; they are consumers of hospitals’ healthcare services, and they make the actual choice of where to seek for medical treatment. However, the reality that measures to build physical facilitates equipped with medical equipment and a pipeline of qualified healthcare professionals in the healthcare industry are not put in place sufficiently long to meet the high demand for healthcare needs, especially for the aging population, has resulted in an increasing voice of dissatisfaction on medical servicesRead MoreHospitals And Integrated Delivery Networks2757 Words   |  12 Pagesfor-profit hospitals, not-for-profit hospitals began to unite and form IDNs to reduce costs. Over time, new healthcare reform measures were causing fundamental changes in reimbursement for services to hospitals and IDNs. Consequently, healthcare providers had to establish financial stability. This opened the door for third-party logistics providers (3PLs) to establish a strong presence in the healthcare industry. 3PLs? offered solutions to mitigate transportation and supply chain expenses that streamlinedRead MoreEmanuel Medical Center Situational Decision Analysis47698 Words   |  191 Pagesto Strengths Appendix N: Value Chain Competitive Disadvantages Relative to Weaknesses Appendix O: Strategic Implications of Strengths and Weaknesses References Decision Analysis Decision Analysis Appendices Appendix P: Directional Strategies Appendix Q: Adaptive Strategies Appendix R: Market Entry Strategies Appendix S: Strategic Positioning Appendix T: Value-Chain Funcations References 1 2-11 12-13 14-17 18-29 30-36 37-50 51-60 61-66 67 I-VII 68-74 75-81 82-86 87-91 92-95 96-105 VIII-XV 106-109Read MoreFinancial Position Of Hikma Pharmaceutical Plc And Glaxosmithkline Plc3479 Words   |  14 Pagesregions in order to better understand the performance of both firms. The report will then provide a financial ratio analysis of both firms in order to determine with certainty the best firm for investments The economic pressures including global crisis, price rise and increased rate of inflation and the general instability in the Eurozone affect both firms. The social, political and economic factors have a direct impact on the operating activities of both firms as well as their long-term growth decisionRead MoreConsumer Behavior Towards Online Shopping18477 Words   |  74 Pagesconsumers, we must identify various segments which will enable us to make comparisons. Problem definition â€Å"An increasing number and variety of firms and organizations are exploiting and creating business opportunities on the Internet†. Statistics indicate the rapid growth in the field of virtual shopping. With this emerging field of shopping the interest of marketers is also increasing in studying what actually motivates consumers to shop online. Fierce competitions among online sellers have forced

Tradition v.s Common Sense Free Essays

Traditions are a very Important aspect of human life. They are seen as another way of life. Many traditions teach things of value to children, things which parents hope will be passed on to future generations. We will write a custom essay sample on Tradition v.s Common Sense or any similar topic only for you Order Now In many societies however, traditions have taken over the common sense of the people. Nowadays, humans blindly follow traditions, not knowing or even acknowledging what they are really doing. Whether It Is a celebratory tradition or a tradition that has been followed since ancient times, unmans will not question the motives behind it; they will just continue to follow it. In the short story â€Å"The Lottery† by Shirley Jackson, villagers blindly follow their annual tradition, one that claims a life every year. All the villagers take part in this event knowing that there will be death yet no one dares to stop and question It, Even when some people do stop and question the reasons that began the tradition, they will not do anything about it because it is a tradition that has been followed countless and they do not want to be the only ones to question it or even worse, not follow it. This shows that human beings will tolerate acts of evil and Injustices In traditions, making them unable to step out of that circle and see what is really going on because of their preference of tradition over common sense. It does not matter if the tradition FIFO Traditions have been around for thousands of years, even before civilized human life began. They have been performed all over the world, in all points of time. In the overview by Joyce Moss and George Wilson, it is explained that ancient cultures believed sacrifices were necessary to benefit the community. In fact, during ancient times a tradition similar to â€Å"The Lottery’ was such â€Å"a highly regarded mean of decision-making that eventually most civic matters were resolved by. † Joyce Moss George Wilson) This is because traditions were among the main parts or sections of ancient human life. Even now, traditions are still a big part of human life. Many traditions around the world are a huge thing for humans. They will make special foods, decorations, and even rituals. However, many of these traditions are performed without thought. Many traditions are followed because it has been done before, no one has questioned it before, and so there is no reason to stop it now. In â€Å"The Lottery’ one can analyze that the original meaning and aspects of the tradition have indeed been lost and that the tradition is followed Just because. The analysis made on study mode suggests that â€Å"Substituting slips of paper for chips of wood, a recital prior to the lottery, and a salute to address each person† are some of the aspects that have changed prior to the original lottery, the first one that began everything. (Analysis of the Tradition in Shirley Jackson’s â€Å"The Lottery’) It also mentions that the actual tradition has remained a routine. This leads to the conclusion that the lottery is no longer continued because of the tradition, but because it has been done for so long it Just feels right to continue to follow it. In many societies, rituals are part of the traditions. Many believe these rituals are performed because of religion or a similar idea. What people do not know is that not all rituals are needed or performed because of religion. Many rituals are Just performed because of tradition. It does not matter if the ritual is harmful and has a active impact on society; many societies will still perform them Just to keep the tradition going. The short story, â€Å"The Lottery’ by Shirley Jackson, shows a perfect example of this. The people of the town still perform the ritual because of the tradition held every year. They do not care if someone they love or care for dies; they just want to follow the tradition. Even the own family members participate in the ritual, which is stoning one of their own family members to death. These types of rituals are incredible acts of evil but humans still participate in them. In the last section of the overview by Jennifer Hicks, she explains very thoroughly the tradition of stoning. In it she explains that it was a standing ritual. She does mention that the â€Å"original paraphernalia for the lottery has been lost long ago. † (Hicks) There is a part in the story where old man Warner stated, â€Å"Lottery in June, corn be heavy soon. † This refers to human sacrifices benefiting the community with food, which is something that by the time the story takes place, which is around the 1700 to sass, should be known that it is not real. So why do they continue to do this? It is the simple reasons of following a tradition. There are many concerns on why human beings follow traditions that are inhumane instead of using their common sense. Most of the issues are due to the fact that many rituals followed by humans consist of bloodshed or even death. In many societies, traditions play a big role, causing more and more people to be a part of them. The main dilemma is why people accept traditions that sense that traditions that involve bloodshed and death can be no good to societies, especially societies filled with children. Traditions like these will only poison the minds of the young with the idea that a tradition must be followed no matter what. The reason people do not stop them is because they do not want to stand out. In the book â€Å"Shirley Jackson† by Friedman Lineman, it explains that Shirley Jackson was new to a small town when she moved. She did not really know anybody so she did not participate in the town’s traditions. This caused other towns people to look at her weird, like an outsider. This can reflect on her short story of â€Å"The Lottery’, in which the analysis can be made that Mrs.. Hutchinson was an outsider, not so much of Ewing new but the type that does not do what everyone else does, in this case, the tradition of the lottery. It is clear that these traditions have taken over the common sense of the people. Now, people do not think before acting. They Just follow traditions to the letter. They do no stop to think about their traditions and if they are beneficial or plain out dangerous. They Just do not want to stand out; they want to be the same as everyone else. It is around these thoughts that the main concern revolves around. Humans will argue that traditions are needed when the reality is that they are not. They have gotten surrounded so much by traditions; it is like a second language to them. The short story â€Å"The Lottery’ by Shirley Jackson explains how human beings in the village have been blinded by a tradition, which is the lottery. With careful analysis, it is easy to spot all blind actions carried out by the villagers. Everybody seems nice and Joyful throughout the story until the very end. â€Å"It seems as though Jackson is making a statement regarding hypocrisy and human evil. † (Analysis of the Tradition in Shirley Jackson’s â€Å"The Lottery’) What Shirley Jackson wants us to realize y writing this story is that people are so blinded by traditions; they might kill someone thinking it is alright. Shirley Jackson uses ideas similar to these to suggest that there is an underlying evil and weakness in human beings. The village, having performed such an act for so many years, continues on with it, with no complaints or questions being asked, and the main purpose being to carry on the tradition. In the story, it states, â€Å"There’s always been a lottery says Old Man Warner. â€Å"Nothing but trouble in that,† he says of quitting the event. (122) However, almost all the villagers how some type of anxiety or fear toward the tradition. Comments like â€Å"Don’t be nervous Jack† (122) and â€Å"Get up there Bill† (123) indicate that the people may not be entirely comfortable with the lottery. Yet everyone still goes along with it. Nobody openly expresses or shows their fear toward the lottery. Shirley Jackson may be trying to show the reader that many individuals are not strong enough to go against or stand up to their disapproval for the fear of being rejected by their own society. Instead, the villagers will continue to risk not only their lives, but the lives of their Emily members as well. She makes suggestions that human beings are not always who they seem and can turn their back on you at any time for the sake of their beliefs, or in this case, tradition. Throughout history, humans have made the choice to choose their traditions over their common sense. They do not think of the effects that will be caused because of their actions. Nowadays, people in societies continue to follow traditions or â€Å"trends† side to watch an argument, accident or incident, rather than stepping in and doing something about it. They do not step in because they do not want to stand out in front of everybody else; they do not want the spotlight on them. They are frightened that they will be rejected later on. It is the same thing with traditions. Human beings do not care if there is death in the tradition, they will continue to follow it as long as they do not stand out and are not rejected or looked down on. This shows that human beings will tolerate acts of evil and injustices in traditions, making them unable to step out of that circle and see what is really going on because of their reference of tradition over common sense. People need to stop and think about the effects caused by traditions instead of Just blindly following the traditions of their ancestors. If this is not stopped, future generations will continue to make blind choices as well, due to the lack of common sense. Works Cited â€Å"Analysis of the Tradition in Shirley Jackson’s â€Å"The Lottery†. † Studded. Com. Studded. Com, 2008. Web. 2008.. Friedman, Lineman. Shirley Jackson. Boston: Twenty Publishers, 1975. Print. Hicks, Jennifer. â€Å"Overview of the Lottery. † Short Stories for Students. Detroit: Gale, 2002. How to cite Tradition v.s Common Sense, Papers

Application and Skill Development †Free Samples to Students

Question: Discuss about the Application and Skill Development. Answer: Introduction Coca Cola is one of the leading and most famous companies. It has a huge market and has been in the industry since 1886. Coca Cola thrives for the next ten years and beyond, they understand their forces and trends that will shape their business in the future in order to move swiftly to prepare what is coming next. Their mission is stable, permanent and durable. This declares the purpose of the company as it serves their decisions and action to make a difference and create a value for the company, to inspire peoples moments of happiness and positivity and also the main mission is refresh the world with their drink (De, 2013). There vision serves as their framework for their guides and roadmap which describes and guides every aspect of their business that they need to accomplish in order to continuing achieving, quality growth and sustainable power. They want their employees to be comfortable and give the best work and be inspired, they want to bring a portfolio of quality beverage bra nds which anticipate and satisfy peoples needs and desires. Another important vision of this company is to nurture a winning network of customers and suppliers, which together they create mutual and long-term value. They also want to maximize long-term return to shareowners while being mindful of their overall responsibilities and the company wants a fast-moving and highly effective organization. Coca Cola had a long and eminent history of marketing success. Its an old company and therefore in the past it had different sets of strategies. Its advertising is much of what has made the brand the powerhouse that it is today. However they have taken various wrong steps like introducing the New Coke, which failed badly in the market. New coke came in the market when the company decided to terminate the most popular soft drink and replace it with a formula. New coke was a huge brand failure of Coca cola brand (Lussier Achua, 2015). The competition in that time was close between Pepsi and Coca cola and even decades prior to the launch of New Coke. In the past their strategies mostly depended on their consumers and share holders as the concept of social media was not there in those times. Their strategies mainly reflected on their advertisement and billboards. However as Pepsi repositioned itself as a youth brand, this gave their older customers to Coca Cola, but Pepsis sweeter formu la became a hit. Coca learned that marketing is much more than the product itself. For instance when the advertisement of New Coke when it came on the TV it ran with an old man sitting on a park bench staring at the can in his hand, and he said they changed my Coke, it was said in clear distress, further he said I cant believe it. This strategy failed as it demoralized the new old customers. (Johnston Marshall, 2016) Earlier their strategies were to clone the rivals which went wrong, the market research was not clear, they believed in marketing is a battle of perception, not product. Current Strategies Coca cola is running in 200-plus nations and each of those nations plays an important role in their growth plan. Their main strategies is to focus on the driving the profit growth and revenue, they segment their revenue growth across the business in their varied type of market. Coca colas market primarily focuses on increasing volumes, keeping affordable beverages and strengthening the foundation of the future success (Reilly Hynan, 2014). They struck a balance between pricing and volume. Their strategy in segmentation has proved to be a hit. Another strategy of theirs is that they invest on their brands and business. At present they are focusing on investing and expanding their brand portfolio. They spend a lot on advertising media by more than $25o million, to give more impactful and stronger ads. Earlier they introduced New Coke and to an extend thy tried to copy Pepsi, but now they are more independent in their ideas like Diet Coke, Coca Cola Life and Coke Zero. Their brand stra tegy was to tell their consumers that now they have an option to choose between Coca-Cola which has calories, to move to fewer calories or no calories. By giving this choice to each individual it became refreshing ideas (Holt, 2016). Journey of Coca-Cola Strategy It is obvious by the previous report that how their strategies have changed through years and with that the growth and development of the company also increased. They became more efficient, they took steps to rebuild their growth momentum, and they invested more for better marketing and also amplified their financial flexibility. These resulted in the increment of their productivity and efficiency while reducing the costs. Overall they were able to get more than $600 million in the improvement of productivity that they used to invest further in their business and brands and also to give back their shareowner. They have simplified their company with time and strategized according to their preferences and taste, which coupled with new innovations in the supply chain and retail landscape, with empowered employees that win the marketplace. They took new steps to reshape the companys business and refocused on their core business. Today they have more than 500 brands, which include juices, juice drinks, coffee, tea sports drink, enhanced hydration and sparkling beverage (Dawar, 2013). They have introduced different typed of vending machines which also attracts the customers. This shows the growth and development of the company with its change in strategy from the past to present. To understand the growth and development of the company it is very important to analyze the companys strength, weakness, opportunities and threats. Coca Cola has an implausible brand identity. This brand name is a home name for millions around the world. The valuation of this company is around 79.2 billion dollars, this valuation includes, numerous factories, brand values and assets spread across the world. It also includes the vast global presence of the company which means the company is presented in 200 countries across the world. It also has the biggest market share. They have a strong customer loyalty and the taste of Coca cola makes it easy to identify and hard t find a substitute for their customers (DuBrin, 2015). They have the largest distribution of network which is another huge strength of theirs. There market demand is very high, has a successful distribution of network. One of the main weaknesses is their competitor Pepsi. Even though Coca Cola seems to be leading, but it could win the market completely if Pepsi was not there on their way. Another important factor is the low product diversification; Pepsi has expanded into producing snacks segments with products like Kurkure, Lays, but Coca cola is missing from that segment. People have become concerned with diabetes and obesity. Coca cola is a major carbonated drink manufacturer which can cause obesity. Opportunities Coca cola can create their own products and can diversify their present offerings. They already have their brand identity, customers and manufacturing evaluation to back this up. Coca cola is present in 200 countries, but however they could focus more on moving into developing countries which has more humid characters. These countries will welcome Coca Cola more than because of their climate condition. Coca Cola has a presence in the packed drinking water segment through Kinley, hence Coca Cola should focus on the expansion of Kinley as a brand and take up to Bisleris trust level. They should also keep a check on their supply chain as their business is hugely based on the distribution and transportation. Coca Cola needs to focus on the marketing of the product portfolio to get acceptance in the market. However Coca Cola has made several expenses to launch these products in order to increase the sale which will help revenue of Coca Cola. Coca Cola was alleged of using pesticide in their water; however the water is also becoming limited because of their climate change. Coca cola will need plenty of water in order to build their empire. Coffee chains like, Caf coffee Day, Starbucks are on the rise. These are often considered to be a competition of Coca Cola. STRENGTH Valuation of the company, Brand Equity, Huge Global Presence, Biggest Market share, Superb marketing strategies, Loyalty of the Customer, Network Distribution. WEAKNESS Competitions, Diversification of Product is low, Heath beverage absence, Management of Water OPPORTUNITY Diversification, Developing Nations, Packaged drinking Water, Improvement of Supply Chain, Lesser Selling product in the Market. THREATS Indirect Competitors, Raw Material sourcing. PESTLE Analysis Coca Cola are distributed in 200 countries. These countries have varied cultures, customs, desires and tastes. However Coca Cola has updated from before and has updated its products by producing new flavors to accommodate their customers. They have more that $80 billion worth equity. However people are looking for healthy drinks these days but Coca Cola is taking minimum efforts to move in that direction. Coca cola distributes the majority of its products in good cultured countries. Therefore they meet the demands of these customers, for instance in Japan they created 30 alternatives flavors to attract the Japanese consumers. They are making similar efforts in China. However in America they are more focused on their health, therefore there replacing sugary drinks for waters and teas as these drinks are better for their health. In the figure below, the amount of coca cola consumed in the US has experienced a firm decline in the past 15 years. Machinery has helped Coca Cola to manufacture better and higher quantity of products. Coca Cola has its factories in Britain with top machineries that ensure fast delivery and the development of quality of product. With the change in the society, the social media also plays a huge role in the growth of Coca Cola. It helps the company to connect better with its audience and introducing picture of the bottles with their mane on it. The pictures are given on all the social media sites like, Facebook, Instagram and many more. Coca Cola holds all its rights related to their business, including future and past developed products with a original process. Environmental Factors Water is dominant factor for Coca Cola and it cannot function without it, in that case if the climate changes then the company will face a huge loss. Though this will also hamper their competitors as well, but because Coca Cola is a soft drinks company, with the accessibility of water, the company will suffer a huge loss. Coca Cola has to adhere to environmental laws as they manufacture their products (Coleman, 2013). Therefore they depend a lot on environment. They also take advantage of the places that has humid climate as people prefer cold drinks in order to cool down. Coca Cola has a very effective leadership and there can be no replacement for their strategic thinking and relentless and tireless execution. They have transformational leadership, as there can be no alternative for retaining and attracting the best people to lead and create a dynamic environment for them. Nothing can be more effective than transforming leadership, as it changes as per the necessity of the organization as well as the change in the society and the needs of the consumer and the stakeholders. Coca Cola has achieved this by formulating a clear and compelling vision, by getting their system aligned behind it b y continuously executing and communicating with the outer words. Their employees are enthusiast in nature and has worked very hard to help the company to reach the position where it now. This leadership has helped the company to harness new wealth, new beverage requirements and new innovations to accelerate growth and create the worlds most respected consumer goods system. This new wave and adapting new techniques and innovation has helped the company to grow, therefore this leadership has helped the companys employ to align behind the vision of the companys growth (Ayub, Muhammad Hanan, 2013). Conclusion The Coca Cola Company has come a long way with the above mentioned strategies, vision, mission and analysis. The company has proved its standard and has developed a close leadership with its franchisees based on the mutual concern of equality. This report will help to analyze the position of the companies and will help to measure the exact growth of the company. References Albert, P. J., Werhane, P., Rolph, T. (2014). Introduction. InGlobal Poverty Alleviation: A Case Book(pp. 1-11). Springer Netherlands. Ayub, A., Adeel, R., Muhammad, S. A., Hanan, I. (2013). A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning through marketing intelligence.European Journal of Business and Social Sciences,2(1), 91-98. 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