Stand By Me

In the film the four main characters are, Chris, who is the tough one, Teddy, who is the daring one, Gordie, Who's the sensitive one and Vern, whos just stupid because he asks stupid questions. They hear that a kid has been killed by a train and they've gone to lookfor him. The story is about them growing up and becoming more mature, Friendship, Bullying and an adventure(themes). The Night scene takes place towards the end of the film. They are all smoking around the campfire talking about daft things such as what is Goofy?(the Disney character). This scene is important because it shows their friendship and how they are all close friends, asking Gordie to tell them a story because they all believe he is a really good story teller/writer. The night scene opens with a shot of the moon and then calmly moves down and into the woods to were they are all smoking around the campfire. There is no music at the start of the scene, but there is music towards the end of the scene (once they have finished talking some music comes on, the music is 50's because it makes you feel as if the film is set in the fifties. There are sounds of birds and crickets (wildlife) at the start which makes you feel as if its real life. The Gang ask Gordie to tell them a story, so he tells them a story about a boy called Lardass, who enters a pie eating competition, he doesn't want to win the competition he just wants revenge. Lardass is a overweight kid who is very unpopular, his brother and sister even call him Lardass (Lardass is his nickname). Before the competition he drinks a bottle of castor oil and one raw egg, this is all to do with his revenge. Halfway through the competition his plan had started to work, he was sick all over the champion of last year, then the champion was sick all over another person. Not until the smell reached the crowd did his plan really work, when the smell hit the crowd every body was being sick over everybody. Verns reaction to the story was that of stupidity, when he asks Gordie if Lardass had to pay to get in the competition. Teddy didn't like the ending probably because it didn't have anything to do with fighting or killing. He says the ending should be that Lardass goes home, shoots his dad then joins the Texas Rangers. Teddy thinks like that because deep down inside he hates his dad and that's what he would do to his dad. Chris thought the ending was brilliant, as he was being very supportive and also saying it was brilliant. The story relates to the gang, as they are all outcasts like Lardass. You can also tell the story related to them because it was set in a very similar town to theirs. You could see the story as if it was on the television, physically seeing the story made you feel as if it was going into Gordies imagination. Once they had finished talking about the ending of the story, Chris turned on the radio which was playing fifties music, the music was fifties to remind you what year the film was set in, it also set the scene, gradually fading away as they start to talk. They show their friendship by talking to one another about daft things, such as what is Goofy. The camera fades from one person to another, it doesn't let you hear the whole conversation, it just keeps changing subject. It also shows the friendship with camera shots around the campfire, looking cosy and warm. The mood of the scene changes when they hear the noises of the wildlife, at first only Vern showed that he was scared. Teddy was scaring Vern even more by saying it was the ghost of the dead boy. Teddy was saying that he wanted to look for the kids ghost and then all of a sudden a big howl echoed in the woods, at this point everybody was scared. Vern showed that he was the wimp of the gang by whispering â€Å"I think we should stand guard†. They gang approve of his comment and Teddy is first to stand guard, he was acting as if he was in a War of some sort. When Vern was guarding he was really scared, pointing the gun at every noise he heard. Gordie and Chris were talking because Gordie had a nightmare about his brothers funeral. His nightmare was that his dad whispered into his ear â€Å"It should have been you†.

Facebook Groups for Writersâ€The Good, The Bad, and the Ugly

Facebook Groups for Writers- The Good, The Bad, and the Ugly If you havent read the most recent Facebook statistics provided by Brandwatch, take a seat. Yes†¦thats right, take a seat. Theyre THAT staggering.With 2.375 billion monthly active users (as of Q3 2018) and 1.49 billion daily active users, 68% of U.S. adults use Facebook and 51% of them use it several times a day.In fact, out of everyone in the world who is online, 26.3% use Facebook. In the U.S. the numbers are exponentially higher.Theres little doubt that Facebook is the most popular online social media platform, with massive potential for indie authors looking to spread the word about their latest published novel. Rather than focusing on Facebook marketing, however, lets discuss an aspect of the gargantuan social media player that offers marketing, education, feedback, collaboration, and more. Yes, Im talking about Facebook groups.Facebook groups offer marketing opportunities, education, feedback, collaboration, and more. Photo by Glen Carrie on Unsplash.If youve ever been a m ember of a Facebook group, then you know that these groups can range from being full of valuable information to nothing more than a place for spammers and scammers to sell their wares or services. So, for this article, lets discuss the good, the bad, and the ugly when it comes to Facebook groups- and in doing so- sift through what is important and what isnt when marketing yourself as an indie writer on these forums.The goodThe good that you need to focus on are the ways in which you can use social media, including Facebook groups for writers, for your benefit as an author:Social media is a gold mine of unlocked potential to build a following, showcase your writing ability and gain exposure†¦ Facebook groups are yet another creative way writers can use social media to get noticed and inspired.Joining a Facebook group aimed at writers is a fantastic way to meet and collaborate with other writers. You might even find your next writing gig!Facebook writing groups range from small a nd intimate, to enormous and robust. Topics and focus vary, but the main benefit remains the same: comradery with other writers.Kelly Gurnett, The Write LifeThere are, however, important details to notice as you join and participate with these groups on Facebook. The first to highlight is that each group has its own individual rules regarding what can be posted or shared with the community at large. For example, The Write Life Facebook community is a public group, which means any writer can access it and see its posts without asking to become a member. However, this group only allows self-promotion on one day of the week (Monday, currently), and only within one thread (meaning, you cant post a separate thread to the group to advertise your latest novel thats available).Other groups, such as this closed group for Calls for Submissions (Poetry, Fiction, Art) are more targeted to a specific purpose for joining it, and might be more worth the time it requires to scroll through posts tha t are made. Currently, the group above has over 58,000 members, so obviously, its a good resource for writers looking to find publishing opportunities.Simply put, as you reach out to various Facebook groups in order to join them, choose carefully by exploring their mission statements, rules, and community standards for posting. If your primary intent in joining Facebook groups is to receive advice from other authors in the industry, your choices of potential groups is more expansive. In fact, consider looking at the groups your favorite writers have joined (you should be able to see this by joining their own individual writer page), and observe the activity those writers participate in within the community.However, if your intent is for self-promotion, there are fewer groups that allow this. Do your research. For example, this one allows self-promotion, so if self-promotion is your intent, its a good one to join (with over 15 thousand members).The badLets talk for a moment about som e of the reasons why Facebook groups can be bad for writers. As mentioned previously, without honing in on the purpose for joining a Facebook group, you might be left with posts popping up in your Facebook feed that are full of useless information that does little more than distract you from your goal, which is writing more. And lets face it- who needs more of that?Most groups are extremely upfront about their purpose, mission, and rules. In fact, you dont even have to join to read it. For example, this Indie Author Group prints the following on their group intro:MISSION STATEMENT:The Indie Author group is designed to be your trusted first stop for information about Indie writing and support.Its a place for Indie writers to interact and become better writers. By improving the overall quality we can gain the respect our hard work deserves.We welcome all writers, whether traditionally published, self-publishing or a hybrid (a blend of both). Our resources are designed around offering suggestions and tips for all aspects of the writing life.Requests for review exchanges are a form of promotion, and are not allowed.Indie Author Group, FacebookObviously, this group doesnt want self-promotion, either, and only wants to provide tips and suggestions to indie authors about the writing and publishing process. Therefore, if you join it and start trying to promote your work, youll likely be booted out- or at the very least, reminded of the rules. Groups that have efficient moderators are good at keeping unwanted material from showing up on the page and hold every right to delete a post that doesnt agree with the community standards.If you want to achieve the most good from Facebook groups, youll need to do a little research and determine a few important things:What do you want out of a Facebook group? Is it an opportunity to self-promote? Is it help from other published writers? Is it a community that will review your material before you publish it?Next, which Facebook gr oups offer what you are looking for? Narrow it down to get the most out of your group participation.The uglyAs promised in the title, there is also some sheer ugliness that comes along with joining a Facebook group for writers, and it starts with human psychology while online.Dr Ciarn Mc Mahon of the cyberpsychology research centre at the Royal College of Surgeons in Ireland Institute of Leadership, explains it like this- rising right alongside of social media is narcissism in its worst form. He notes:If you put something on Twitter [or Facebook], it can be seen by upwards of 250 million people, but you probably wrote it in silence and in physical privacy. So, there is quite a gulf between instantly public global communication and these very, very private thoughts. So, a private thought- That guy is an idiot- can easily become an undeletable public announcement: You are an idiot. People have been calling each other idiots for a very long time but never before in such epic terms.Dr C iarn Mc Mahon, Irish TimesThe author of the above mentioned article, Patrick Freyne, puts it like this:People argue passionately. They argue creatively. They argue compulsively. There are misunderstandings and lapses of humour. Minor differences of opinion spiral into incivility- and, to be fair, pleasant arguments often stay pleasant. Nowadays, even the most debate-averse people find themselves engaging with online arguments vicariously, sucking up dubiously sourced opinions and counteropinions as if by osmosis.When I ask internet arguers if they argue more now than they did in the past, they dont hesitate: Definitely.So is there a point to arguing with strangers? Thats a muddier issue.Patrick Freyne, Irish TimesOnline arguments happen more often, and more easily, than face-to-face ones. Photo by Gratisography on Pexels.This leads to an important point that we should all take note of- writers and non-writers alike. What is posted online is posted for the world to see. Its also post ed in a way that is undeletable. Sure, weve all seen news stories of celebrities who posted something and then quickly deleted it, but did you catch the fact that the world still knows what was posted?The simple fact is, when you post something online, it is forever. This means that if you are in a heated argument with a fellow writer over- I dont know- something as simple as a favorite author, or a presumed intention of that favorite author, and you make a derogatory comment that could be construed wrong†¦that comment is there for everyone to see, both now and in the future. Are you that confident in your stance to engrave a comment in proverbial stone? Is the argument really worth that risk?If not, its perhaps best to leave the online arguments alone. I know very few people whose political or social stance hasnt changed in the past decade, so imagine seeing your own stance printed in a permanent form 10 years from now. What if it changes? What if that one comment isnt how you want to be remembered?These are very real considerations to keep in mind when joining an online community and participating in what is often a rude, politically-charged discourse that would rarely happen if the commentators were face to face.

Meet the People Behind Donald Trumps Popularity

Meet the People Behind Donald Trump's Popularity Many were shocked by Donald Trumps rise to prominence through the 2016 Republican primaries, and even more so by his win of the presidency. Simultaneously, many were thrilled by it. Who are the people behind Trumps success? Throughout the 2016 primary season, Pew Research Center regularly surveyed voters, Republican and Democrat  alike, and produced a series of illuminating reports on demographic trends among supporters of particular candidates, and on the values, beliefs, and fears that drive their political decisions. Lets take a look at this data, which provides an in-depth look at the people behind Donald Trumps popularity. More Men Than Women Through the primaries and as the Republican nominee, Trump was more popular among men than women. Pew found in January 2016 that men among Republican voters had more confidence in Donald Trump than did women, and they found that men supported him more than women when they surveyed voters in March 2016. Once Trump and Clinton officially faced off in the general election, the greater appeal of Trump to men became even more clear, with just 35 percent of women voters aligning with him. More Old Than Young Throughout his campaign, Trump was consistently more popular among older voters than among younger ones. Pew found in January 2016 that Trumps ratings among Republican voters were highest with those  40 years and older, and this trend held true as more voters switched to supporting him in March 2016. Pew also found in their study conducted in April and May 2016 that warmth toward Trump increased with age, and coldness toward him decreased. A full 45 percent of Republicans aged 18 to 29 felt coldly toward Trump, while just 37 percent felt warmly toward him.  Conversely, 49 percent of those aged 30 to 49 felt warmly toward him and 60 percent of those aged 50 to 64 did, as did 56 percent of those over 65 years of age. And according to Pews data, in a face-off with Hillary Clinton, Trump was expected to capture just 30 percent of the vote among those 18 to 29 years of age. The proportion of those who preferred Trump to Clinton increased with each age bracket, but it wasnt until voters passed 65 years of age that Trump got the advantage.   Less Rather Than More Education Trumps popularity was also consistently greater among those with lower levels of formal education. Back in the primary season, when Pew surveyed Republican voters and asked them which candidates they preferred, Trumps ratings were highest among those who had not attained a college degree. This trend remained consistent when Pew surveyed Republican voters again in March 2016  and revealed that  his popularity was highest among those whose highest degree was a high school diploma. This trend bears out in an examination of supporters of Trump versus Clinton as well, with Clinton far more popular among those with higher levels of education. Lower Income Free Trade Trumps greater appeal to those with less rather than more household income is unsurprising, given the statistical relationship between education and income. While he was still competing against other Republican candidates in the primaries, Pew found in March 2016 that Trump was  more popular among voters with  lower income  levels than among those with higher levels. At that time, his popularity was greatest among those whose household income was below $30,000 per year. This trend gave Trump an edge in the primaries, and perhaps over Clinton as well, because there are more citizens living at, around, or below that income level than there are those who live on higher incomes. As compared with those who supported Clinton, Trump supporters are more likely to report that their household income is falling behind the cost of living  (61 versus 47 percent). Even across income brackets for supporters of both candidates, Trump supporters were more likely to report this, outweighing Clinton supporters by 15 percentage points among those whose household income is $30,000 or less, eight points among those in the $30,000 to $74,999 bracket, and by 21 points among those with a household income above $75,000. Perhaps connected to the correlation between household income and support for Trump is the fact that his supporters were  more likely than other Republican voters in March-April 2016 to say that free trade agreements have hurt their personal finances, and the majority (67 percent) say that free trade agreements have been bad for the U.S. Thats a figure that was 14 points higher than the average Republican voter during the primaries. White People and Acculturated Hispanics Pew found in a June 2016 survey of both Republican and Democratic voters that Trumps popularity lies primarily in white people - half of whom supported Trump, while just seven percent of black voters supported him. He was more popular among Hispanic voters than among blacks, capturing the support of about a quarter of them. Interestingly, Pew found though that support for Trump among Hispanics came primarily from English-dominant voters.  In fact,  the  English-dominant  Hispanic electorate was closely split between Clinton and Trump, at 48 percent for Clinton, and 41 for Trump.  Among bilingual or Spanish-dominant Hispanics, 80 percent intended to vote for Clinton and just 11 percent indicated they would choose Trump. This signals a relationship between ones level of acculturation - the adoption of the dominant, mainstream culture - and voter preference. It likely also signals a positive relationship between the number of generations an immigrant family has been in the U.S. and preference for Trump. Atheists and Evangelicals When Pew surveyed Republican voters in March 2016, they found that  Trumps popularity was greatest among those who are not religious, and among those who are religious but do not regularly attend religious services. At that time, he also led his opponents among those who are religious. Curiously, Trump is especially popular  among white evangelical Christians, who overwhelmingly believed that he would do a far better job than Clinton on every issue. Racial Diversity, Immigration, and Muslims As compared with those who supported other Republican candidates during the primaries,  Trump supporters were more likely to believe that greater scrutiny of Muslims living in the U.S. would make the country safer. Specifically, a Pew survey conducted in March 2016 found that Trump supporters were more likely than those who supported other candidates to believe that Muslims should be subjected to greater scrutiny than other religious groups as a method of preventing terrorism  and that Islam  is more likely than other religions to encourage violence. At the same time, the survey of Republican voters found a strong and consistent anti-immigrant sentiment among Trump supporters. Those who backed him in March 2016 were only half as likely as other Republican voters to  say immigrants strengthen the country, and they were far more likely to favor building a wall along the U.S.-Mexico border (84 percent versus 56 percent among other Republican voters). As one can deduce from these findings, the majority of Trump supporters view immigrants as a burden to the country, see them as a threat to U.S. values,  and favor the expulsion of undocumented immigrants. Consistent with these findings, Pews April-May 2016 survey also found that the heavily older, white male fanbase of Trump believed that the growing racial diversity of the nation, which will make the population a majority of racial minorities, is bad for the country. Trump Will Make America Great Again Trump supporters have high expectation for their candidate. A Pew survey conducted between June and July 2016 found that the majority of Trump supporters believed that as a president he would make the immigration situation a lot better, and even more believed that he would improve it a little. Together, that means 86 percent of Trumps supporters believed that his policies would improve immigration (presumably by lessening it). They also overwhelmingly believed that a Trump presidency would make the U.S. safer from terrorism and improve the economy. But They Do Not Actually Like Him Fewer than half of Trump supporters ascribed any positive traits to their chosen candidate, according to a June-July 2016 Pew survey. Very few consider him well-informed or admirable. Only a minority expected that he would be willing to work with those he disagrees with, that he could unite the country, and that he is honest. They  did,  however, feel that he has deeply-held  beliefs  and that he is extreme. The Big Picture This set of facts, culled from a series of surveys conducted by one of the U.S.s most respected public opinion research centers, leaves us with a clear picture of those behind Trumps rise to political prominence. They are primarily white, older men with low levels of education and income. They believe that immigrants and free trade deals have harmed their earning power (and theyre right about the free trade deals), and they prefer an America in which white people are the majority. Trumps worldview and platform ​seem to resonate with them. Yet, following the election, exit poll data shows that Trumps appeal was far broader than polling and voting during the primaries suggested. He captured the votes of the vast majority of white people, regardless of age, class, or gender. This racial  division in the electorate further played out in the ten days following the election, when a surge of hate crimes, fueled by an embrace of Trumps rhetoric, swept the nation. Sources Doherty, Carroll. A Wider Ideological Gap Between More and Less Educated Adults. Pew Research Center, April 26, 2016. January 2016 Political Survey. Pew Research Center, January 7-14, 2016. June 2016 Voter Attitudes Survey. Pew Research Center. March 2016 Political Survey. Pew Research Center, March 17-26, 2016.

Shinto Current Issues Essay Example | Topics and Well Written Essays - 1000 words

Shinto Current Issues - Essay Example In this respect, religions of the Oriental world appear to be extremely interesting for research and deductive in their heart from the perspective of their main principle of leading a spiritual life in harmony with inner and outer world. One of such confessions or rather to say ways of life is the Shinto religion. So, lets consider common characteristics of Shintoism and Hinduism, Jainism, Buddhism, Daoism, Confucianism in general and a specific contemporary state of Shintoism in particular. â€Å"Today, if you ask what religion they follow, most Japanese would say that they do not follow any religion† (Miyamoto, 2011).The same image appears in other countries of the Oriental world, for its peoples really don’t confess any religion but abide this or that living philosophy. One way or another, there is nothing surprising in the fact that all nations of the same semantically unionized area share some common traits in their believes. As it has been mentioned above, Shintoism, Hinduism, Jainism, Buddhism, Daoism and Confucianism advocate the same key principle of a balanced life within nature and the world. It refers to a grateful and favorable attitude towards everything of animated and inanimate nature, as any creature comes laden with a particular meaning for the world (everything has its sole). Moreover, a destiny of stones, trees, animals, humans is defined by their positively or negatively lived being, which is led by a particular way of thinking. As a r esult, souls are degenerated influenced by deeds and their effects while living. Hence, there is another common characteristic, that is, a belief in circulation of life and death, reincarnation of soul into bodies of inanimate subjects, animals, humans and gods (Bumb, 2010). Polytheism is the next common denominator of the Oriental religions, since there are numerous gods, the great people and

ASC 2 Essay Example | Topics and Well Written Essays - 500 words

ASC 2 - Essay Example ipal supplier earns the entire revenue from the sale transaction and should therefore report the gross earnings, while the agent earns a commission on the transaction and should report the net earnings. The guidelines specify eight tests to ascertain whether a particular entity is acting in the capacity of a principal. Satisfaction of many of these conditions would normally indicate that the entity is acting in the capacity of principal and should record thee gross revenue. The eight tests specified by ASC are: 2. Risk for Inventory: The party that has unmitigated general inventory risk would be acting in the capacity of a principal. Such party would maintain an inventory of products before sale with accompanying inventory risk and will take ownership if the product is returned by the customer. 5. Supplier selection: A party that has the discretion to select a particular supplier, from several suppliers who can provide the product, for fulfilling a particular order to a customer would be acting in the capacity of principal. 7. Physical loss inventory risk: If the entity assumes risk of the product until transfer to the customer or gets the title back if the product is returned, it is most probably acting in the capacity of a principal. Amazon.Com has included three of the eight conditions specified under the ASC. Conditions such as carrying out product changes, determination of product specifications, and assumption of credit risk have not been included by Amazon. Some of these are specified as providing weaker evidence. However, when a number of factors are being considered and judgment is made on the basis of several of these factors, it would have been more appropriate to include all of them, which Amazon has not done. Thus while Amazon’s stated practice is in conformance with the ASC guidelines, it does not include all the conditions. Overstock.Com specifically states that it follows the ASC guidelines on Principal Agent Considerations while determining

Effective recruitment and selection of employees Essay

Effective recruitment and selection of employees - Essay Example 1. Starbucks introduce the recruitment and selection based on equal opportunities policies. They include racial and national diversity of the staff, fair treatment of all recruiters in spite of their religion, sexual orientation, social background, marital status, age and disability. The main advantage of Starbucks Coffee HR management is that it does not consider recruitment and selection in isolation, but in the context of the overall manpower plan and personnel management action program. For example, it investigates the potential of the persons appointed for training, development and future promotion; and their flexibility and adaptability to possible new methods, procedures or working conditions. In anticipation of a suitable applicant being selected, Starbucks have also prepared an orientation script and training proposal to assist both with their smooth transition into the role, together with their future development and advancement (Armstrong, 2003). The first step includes position requirements, needs and skills identification, selection of the tools to be used. During this process, strategic areas of competency are identified. These are broken down into number of clusters and a series of specific individual competency requirements. For example, the strategic competency business knowledge and skills, had marketing as one of the items in its cluster, and understanding the strengths and weaknesses of competition as one of the individual competency requirements (Stone 2005). Starbucks Coffee uses both online and off line recruitment which helps to attract wider target audiences of job seekers. One of the critical differences among Internet recruiters is the method by which their service matches candidates with jobs. Bulletin boards allow employers to search using key words they choose but do not participate actively in making matches. Other types of services take advantage of computer technology to varying degrees in the method they use to match candidate characteristics with the requirements of open jobs (Stone 2005). For off line recruitment, Starbucks uses recruitment agencies and advertising in press. The recruitment and selection practices are based on the interview structure and practical assessment of skills and knowledge of employees, his/her psychological peculiarities and ability to work in teams. The main types of practices are: "behavior-based interviews, training and experience evaluations, ability tests, biographical data, motivational fit inventories" (Armstrong 2003, p. 338). In Starbucks, the practices are based on collecting, measuring and evaluation of the information about recruiters and their skills. Usually, the selection process is based on the interview method. Interview consists of two stages (HR manager's evaluation and interview with the department manager). During interviews, two distinct strategies for selection are used by Starbucks. One strategy, used for managers and leadership positions, suggests that in an environment of rapidly changing job demands, selection based on general abilities such as intelligence, conscientiousness, or adaptability will con tribute most to the overall effectiveness of the organization.

Evaluation Of Formal Strategic Planning Business Essay

Evaluation Of Formal Strategic Planning Business Essay What is strategic planning. As in daily life when people have choices or plans to make, down to the simplest things as in, what will we do this weekend?, businesses need to form plans or strategies to know their way forward with a goal for the business to reach in order to maintain the success of the business and to achieve objectives. All members within a group must know of the plans made in order to follow them with the desire to be successful within their environment for continued growth, success and also to move with the ever changing world in which we live. It is important for management to set out a game plan to continually strengthen the performance of their company. A strategic plan will state how a business should conduct themselves for a period of time in order to achieve these desired goals, this can be seen as a means to an end, looking forward to where changes need to be made and setting out a plan in order to reach that point using strategic methods. Jasparro R.J. (2006) states that strategic planning can help companies to think and act strategically, develop effective strategies, clarify future directions, establish priorities, improve organisational performance, build teamwork and expertise, and deal effectively with a rapidly changing environment. This has proven difficult in recent years and the following report will go into more depth as to the reasons why certain conditions may impact Strategic Planning. Nature of Formal Strategic Planning To form a plan, a business will have to look at both the external and internal environments surrounding their specialist area. It is at this point a company will decide on their competences and look at what the company is best at doing. They may then look at how they can expand on their strengths and look at what their competitors are doing within the same area. They need to know what makes them special and stand out from the crowd, what makes customers turn first and foremost to them, then look at the options they have at that moment in time to maintain the momentum and the returning business. It is at this point in the planning stage that they may look at perhaps not doing something which may be good for the company at a later date and maybe it is not the right time to make such changes yet. There should be a clear distinction between formulation and implementation. Formulation is in the planning process, implementation is carrying out the plans made using SWOT and PESTEL. Five Forces Analysis is a technique for identifying the forces which affect the level of competition in an industry and scenario planning is a technique that builds various plausible views of possible futures for a business. The five forces framework takes into account the potential entrants to the market (threat of entry), buyers (buying power), suppliers (bargaining power), substitutes (threat of substitutes) all leading toward Competitive Rivalry as outlined below: Porters Five Forces Template from thevirtualconsultancy.com PESTEL, an analytical tool which considers external factors and helps a business think about their impacts, allows us to look at Political, Environmental, Social, Technological, Economic and Legal factors which might affect companies. This is a broader plan than a SWOT analysis which concentrates more on the internal factors of a company, on the Strengths, Weaknesses, Opportunities and Threats. Both SWOT and PESTEL need to be taken into account when considering major changes for any company. Key Characteristics of Strategic Planning Upon consideration of PESTEL and SWOT, a company will be required to look closely at their present work ethics and see where changes are required to help the company improve. Companies also have to limit their weaknesses and see opportunities for the business to thrive for the future. External matters will need to be considered such as recession, the time of year, inclement in weather, looking at the global market, is there a need to outsource certain aspects of the business, will this be cheaper for the company, will it cause more threats? The characteristics of strategic planning are weighing up PESTEL and SWOT matters and forming a plan to overcome or take advantage of the market in which they are in at that specific moment in time. The strategy needs to be frequently reviewed against prevailing external and internal environments. An Intended Strategy is when a company will write down their plan for employees and management to follow, this plan may become a Realised Strategy when this will need to be reformed and another plan made to reach the next level. Sometimes however, these plans are not met and a company will need to sit down with their board of directors and look at an Emergent Strategy, this could be down to major changes within their market, inclement in weather for some companies or many other factors but companies are still required to find a way out of their Unrealised Strategy and to move on from that with another Intended Strategy. Planning is a huge factor in Formal Strategic Planning. Evaluations of Formal Strategic Planning In evaluating strategic planning, business intelligence interprets a need to constantly monitor how the strategy and the objectives are being implemented and to note whether or not the company have overcome problems using their plan or not. If they have not, then the way the strategic plan was set out will need to be restructured to combat the problems and redesigned to provide competitive advantage for the organisation. Drago, W., Clements, C. (1999) indicates that leadership qualities of management and staff should be taken into consideration when applying any strategic plan. This article outlines the necessity to draw on the strengths of your staff and their traits to incorporate this into your overall strategic plan helping you to attain the overall outcome required. Advantages/Strengths of Formal Strategic Planning Strategic planning models the future of the company and allows everyone to see that they are working toward the same mission statement or the same goal. It outlines a paradigm showing strengths and a focus on where the company sees its future. It can add stability to the workforce who can see the company making future plans. Failure to make plans could mean a company becoming stuck in the middle if they have not differentiated enough to gain market share. Through planning, it can be said that companies will learn their market better, know their competitors views and decide whether they need to change their product or become more diverse sticking to a related market or taking their products into another dimension. For example, Virgin began in the early eighties with Virgin music, moving onto Virgin Atlantic and now they have broadened to Virgin media and phones. They recognised that they needed to change their market at specific times in order to continue expansion through planning or foreseeing the future of the company thus increasing their market power. In the early days, Virgin music was used to balance cash flows in order to move into the Virgin Atlantic area and spread risks throughout different branches of the same company. Disadvantages/Weaknesses of Formal Strategic Planning It can be said that in todays economic environment that planning is not always effective, as the market is changing constantly, almost on a daily basis making it difficult to plan anything at all. It is difficult to control anything which is out of our own hands as per the external factors mentioned earlier within this report. A business model could be flawed and may not have had enough thought put into in the initial process which could lead to failure for a business. Personnel could change and a company may need to restructure a plan according to a new setup of staff. A number of external or internal factors or changes can make targets unobtainable. When plans change, and an emergent approach is required to combat weakness in the formal planning, it can reflect that management arent focused totally on the initial goal with a willingness to compromise which could prove time consuming and inefficient due to its flexibility. Mintzberg (1994) states that strategic planning often spoils strategic thinking, causing managers to confuse real vision with the manipulation of numbers, this reflects upon the fact that managers can lose sight of reality and instead remain focused on the strategic plan instead of their vision and may not have a desire to change. Uncertain Dynamic Environment It is indicated in a journal written by Pateli, A.G., Giaglis, G.M. (2005) that researchers are linking performances between business models and strategic planning to take into account strategy, industry and resource based effects outlining that companies are required to look at the broader spectrum and link outside influences with their internal influences. The strategy influence indicates considering such matters as where a company is within their market area, should they expand, should they outsource, are their staff equipped to deal with change, is training required, the need to focus on goals and realise if their potential could be realised or perhaps moving towards a different area entirely for the moment in order to survive as a business. The industry influence will concentrate more on the internal market, looking directly at competition and forward planning, find out if they are equipped to cope with such changes and if not, what steps are required to be taken in order to stay ahead of the game. Johnson G et al (2008) indicates that knowledge complexity of an industry or organisational complexity with larger companies (perhaps local governments with various sectors) makes it difficult to plan anything strategically within the global recession. Managers need to be aware of constant environmental scanning and know what is going on around them in order to know the future direction they face. Using emergent strategies may work best for companies. In this environment, companies will be aware of the constant forces of change outwith their control and realise ways in which to overcome these. Political issues are constantly changing too and at present we face the possible emergence of an Independent Scotland. Although it is said that Scottish people will have more say over ones government and more political freedom, they also face greater economic risks, less security and more differences with England and possible further insecurities with the Euro. Obviously for individual companie s, this could be a time of considerable change and a need to be equipped to face both outcomes. Businesses will need to look closely at both scenarios and have emergent strategies to deal with problems they may face. Challenges of Uncertain Dynamic Environment Within our Uncertain Dynamic Environment, despite the potential advantages of formal strategic planning approaches, it can be of limited benefit to organisations. In a highly volatile global economy, there is a need to act quickly and effectively to change and uncertainty. Contribution/Roles of Formal Strategic Planning in Uncertain Dynamic Environment The role of formal strategic planning comes under scrutiny in an uncertain dynamic environment as it can be shown to have some sort of effect if a company has proven effective in its ability to foresee external †¦Ã¢â‚¬ ¦. Scenarios are visions of the future, a look at what may happen. Conclusion Is planning worth it? Planning is not necessarily strategic thinking. Thinking is intuitive and entrepreneurial based on ideas and a foresight for something a person or a company might want in the future. This is based on questions of what if? and complex thinking. Planning is bureaucratic and can mean that management are overly complicated which can result in faulty decisions. A plan created by a bureaucracy could be overburdened by needless steps and obstructions that would hinder actually getting the task completed in a timely and efficient manner. Bureaucracy is often taken to mean inefficiency and absence of practical considerations. Orders made by people that do not have to follow those orders and really do not understand (or possibly even care) what their orders actually require. However, a certain amount of planning within any business or life decision has to be made to a certain degree with a view to being totally versatile in order to make major changes as and when required to move to the next level. Strategic planning is not easy and has challenges, but the hurdles could be worth overcoming.