Does a Violent Media create a Violent Society? Essay -- social issues

Does a Violent Media create a Violent Society? This issue is one of constant debate, with no real solution. There are many things society as a whole and individuals can do to appease or inflame the issue, however each argument has a counter argument and a counter argument will exist for that and so on. Because it is an issue of such heated debate with no answer or possibility of an answer should we just leave the issue be and choose not to address it further? Or should we make the issue widely known so society is more aware of the role the media can play. Or perhaps we should leave it to the media to publicise that. After all the media does have a strong influence. Take the late 1980's film Terminator, one of the highest grossing films of the 80's. This means millions of people worldwide have been to see it at the movies, and then most probably, rented it out on video. Have these millions of people gone out and killed their arch enemies? I think not. However the file Terminator may have inspired, planted the idea, or conceptualised the seed of an idea in someone's mind. And one or, possibly more murders can be associated with the movie Terminator, a certain method of killing perhaps mimicked in a psychos' rage. Yet isn't it more than likely that the ONLY aspect of the murder affected by Terminator and such films may have been just the technique used. I believe it is more than likely the killer/murderer/stalker would have performed his duties anyway. I s... Does a Violent Media create a Violent Society? Essay -- social issues Does a Violent Media create a Violent Society? This issue is one of constant debate, with no real solution. There are many things society as a whole and individuals can do to appease or inflame the issue, however each argument has a counter argument and a counter argument will exist for that and so on. Because it is an issue of such heated debate with no answer or possibility of an answer should we just leave the issue be and choose not to address it further? Or should we make the issue widely known so society is more aware of the role the media can play. Or perhaps we should leave it to the media to publicise that. After all the media does have a strong influence. Take the late 1980's film Terminator, one of the highest grossing films of the 80's. This means millions of people worldwide have been to see it at the movies, and then most probably, rented it out on video. Have these millions of people gone out and killed their arch enemies? I think not. However the file Terminator may have inspired, planted the idea, or conceptualised the seed of an idea in someone's mind. And one or, possibly more murders can be associated with the movie Terminator, a certain method of killing perhaps mimicked in a psychos' rage. Yet isn't it more than likely that the ONLY aspect of the murder affected by Terminator and such films may have been just the technique used. I believe it is more than likely the killer/murderer/stalker would have performed his duties anyway. I s...

Emotional Marketing: Necessity of Today’s Marketing Management

The purpose of this paper is to write an analysis of an article that discusses an aspect of marketing management. During my research I was attracted to an article by James Cooper Titled, ‘Emotional Marketing as the Basis of Your Promotions’; after reading Coopers article I found Emotional Marketing to be interesting, but his article did not provide enough data to satisfy my interest in Emotional Marketing . So, rather than write about a single article, I have chosen to write about the topic of Emotional Marketing and its necessity in today’s Marketing Management. Marketing mangers must understand that if the consumers’ emotions are addressed in the right way they could get more loyal customers. This has unlashed the approach to marketing which was termed as â€Å"Emotional Marketing† (Drypen). Cooper points out that, â€Å"Marketing to today’s consumers is a challenging business because you are no longer listing the specifications of products and services. Instead you are meeting people on an emotional level to break into their consumer awareness†. As part of a company’s marketing strategy producers need to realize that there is a strong emotional connect between consumers / customers and the products they use. Brands that don't make emotional connections with their prospects and customers will eventually lose out to those that do. The practice of emotional marketing as it relates to value proposition is all about getting your target audience to connect with your product, service, and brand at a very basic and fundamental level – the level of emotions. When building customer value, emotional marketing can be used in influencing customer perceived value and total customer benefit. Some examples of firms that are successful in this application can be seen with top brands such as Starbucks, Porsche, and so on. These products and services make an emotional connection with the people they serve. They have met the challenge of identifying how its products/services can connect emotionally. They have explored what type of experience their product can offer its customers and the perceived value to customer above the firm’s competitors. Emotional marketing can only take place once the company delivers a user experience that represents its purpose. Once the company is able to deliver on that promise, it can market the experience to consumer prospects. Companies must leverage: customer testimonials, word-of-mouth, discussion forums, and trials (marketingscoop). Ideally the company wants its products or services to deliver an experience, and gets prospects to participate along with having the experience themselves. Emotional marketing is a powerful strategy if you can deliver a strong customer experience, thus, leveraging the experience to maximize customer satisfaction in the long run. On the other hand, there are the companies that use emotional marketing when customers are having a not so positive customer experience. These companies take advantage during times of crisis and turmoil. An example of this is appealing to the public during an epidemic or natural disaster and offering short term solutions. Many times the products or services offered are not even effective, nor do they provide the experience the customer desires. Furthermore, the customers’ negative experience is just the opportunity that some companies are looking for to capitalize on short run profit maximization. Leveraging emotional marketing can help in evaluating and selecting market segments to exploit. If and when the marketing/promotion appeals to the emotional aspects of customers the companies, in some cases, can move toward targeting a ‘supersegment’. For example, many symphony orchestras target people who have broad cultural interests, rather than those who only regularly attend concerts (Kotler & Keller pg 229). The product appeal is more toward a cultural or emotion interest rather than that of a physiological need. Emotion acts as a catalyst in the engine of the purchase decision process. Through experience and learning, people acquire attitudes. These in turn influence buying behavior (Kotler & Keller, pg 170). This is important since favorable and unfavorable experiences trigger emotional feeling toward a product or service being marketed. Cooper’s article, â€Å"Emotional Marketing as the Basis of Your Promotions† only touched on promotion of the product as it appeals to emotional marketing. After further research I found that emotional marketing throughout the marketing process is important in its application to: marketing strategy, customer value, target markets, brands, market segment, customer satisfaction and purchasing decisions. In conclusion, marketing managers must understand that costumers get attracted to products which effect there feelings. Companies which want to stand above the competition have to leverage emotional marketing so as to increase market share. Effective development in emotional marketing can shift a marketing challenger or market follower to position of market leader. Thus, making emotional marketing a necessity of today’s marketing management. References Cooper, J. , (Feb. 2008) Emotional Marketing As The Basis Of Your Promotions , Written for Marketinglinx. com, retrevied from the World Wide Web on 14 May 2009 at http://www. articlesbase. com/marketing-articles/emotional-marketing-as-the-basis-of-your-promotions-325335. tml Kotler, P. , & Keller, K. ,(2006), Marketing Management 13th edition, Pearson Prentice Hall. Upper Saddle River, New Jersey Drypen, (Nov. 2008),Emotional Marketing – to Play the Emotional Tune is the Necessity of Today's Marketing, written for Drypen. com, retrevied from the World Wide Web on 14 May 2009 at http://www. articlesbase. com/authors/drypen/73887. htm Unknow n, (2009), Making an Emotional Connection with Your Customers, written for marketingscoop. com, retrevied from the World Wide Web on 14 May 2009 at http://www. marketingscoop. com/emotional-marketing. htm

Sulfuric acid

The resulting copper (II) sulfate solution when cooled can easily crystallize which is in the solid form and the amount of product can be accurately measured by using electronic balance to get the mass of the The experiment is carried out to calculate the percentage crystal formed. Yield of the salt formed. The percentage yield is the percentage of purity of the product that we want and the actual yield is always less than the theoretical value as there are many factors to affect the purity Of the product such as environmental factor, systematic error, random error and others.Therefore, it is very hard to get a 100% yield throughout the experiment. Objective: To make a salt and to calculate the percentage yield of the salt. Reagents & Apparatus: 20 ml Sulfuric acid MM, g Copper (II) carbonate, Bunsen burner, Tripod stand, Gauze, White tile, Filter funnel and filter paper, Glass rod, 100 ml Glass beaker, Conical flask 250 ml Petri dish, Balance Spatula, Procedure: Stage 1 1 Add 20 ml MM sulfuric acid in a 100 ml beaker. Heat carefully on the tripod with a blue flame until nearly boiling. 2 When the acid is hot enough, turn off the Bunsen burner and stand the beaker on a white tile. Use a spatula to add small portions of copper (II) carbonate into the beaker. The reaction is exothermic, so be careful when adding the solid. Stir the mixture gently for about half a minute after each addition. 4 When all the copper (II) carbonate has been added, allow the beaker to cool slightly; meanwhile set up Stage 2. Stage 2 5 Fold a filter paper to fit into a filter funnel, and put it in the funnel. Place the funnel in the neck of a conical flask. 6 When the beaker is cool enough to hold at the top, pour the contents into the filter paper in the funnel. Gently swirl the contents to mix; allow to filter through. Rinse the beaker and pour the Lear blue solution back into it. Boil the solution until the volume is half the original volume. Cool the solution. 8 Obtain the mass off dry Petri dish; label it with your group number. Carefully pour the warm solution into the dish and leave aside for a week. 9 After one week, obtain the mass of the dry crystals. Result : 1 What was the color of copper (II) carbonate? What was the color of the solution produced after the reaction? Before reaction (Copper (II) Carbonate) After reaction (Copper (II) Sulfate) Color Green Blue 2 Describe your crystals.The crystal formed is in blue rhombic shape. 3 Mass of the dry crystals = 3. Egg Precaution steps : 1 . The position of eyes must be perpendicular to the scale of measuring cylinder to avoid parallax error. 2. Stir the mixture gently to ensure the copper(al) carbonate, is fully reacted with sulfuric acid, 3. Handle the acidic solution using gloves to avoid the acid from splitting to the hands. Discussion: 1 Calculate the theoretical yield of crystals that could have been made. + (as) (as) +(l) + (g) = ml=20 =o. Moll -0. 02 x (249. 5) = 0. Mol -?4. Egg Mass of the crystal ( ) 2 Calculate the percentage yield. Percentage yield = x 100% = x 100% = 63. 93% 3 a) Is it possible to prepare copper (II) sulfate if we start with copper (II) oxide and sulfuric acid? If so, describe the procedure. Yes, it is possible to prepare copper (II) sulfate if we start with copper(al) oxide and sulfuric acid. To prepare copper (II) sulfate , prepare of the O. MM sulfuric acid and pour portions of copper(al) oxide is added to the beaker until excess. Stir the mixture and pour into the filter funnel.The filtrate is then heated until the illume becomes half and cools the solution to crystallize. The crystal which is copper (II) sulfate will be formed. The crystal is then rinsed with water and dried with filter paper. B) Is it possible to prepare copper (II) sulfate if we start with copper metal and sulfuric acid? If so, describe the procedure. No, because the position of copper ion is lower than hydrogen ion in electrochemical series . Hence, it doesn't react with acid. Concl usion: As the conclusion, it shows that salt can be made by reacting acid with metal carbonate together.